Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Georgi Zlatinov · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love playing basketball or working out but it gets really uncomfortable while trying to keep my expensive iphone in my pocket. It drives me mad to keep it by my side all the time! The app is great! I activate the alarm and put my iphone on the bench and if anyone does try to steal it it will ring the alarm! 🚨🚨🚨😍
Want to practice an outdoor sport or work out in the gym? Almost all the times you have to leave your iPhone aside, which makes it appealing to thiev...