Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Faber and Faber · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
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I am so happy I paid the $34.99 for the full app. There is so much information, it is like taking a master class at Disney. A good addition to this app would be a in depth series of lessons in drawing characters. Hands, faces, eyes, clothing, etc. The app shows basic outlines, but not much in the area of how to draw certain things. I understand that isn’t the scope of the app. Perhaps a separate app might cover those areas. My only complaint is that the free version of the app immediately pops up the “Buy the full app” notice, on every single page you look at. That was annoying, particularly when the free version didn’t mention the full app price, until after it was downloaded. I blame Apple for that. So many apps now, just show “in app purchases”, but don’t disclose the price until the app is downloaded. If I had known that up front, I would have just bought the app in the first place. Regardless, after I bought the full app version, I saw a wealth of information. It will really help me as a new animator.
This app is awesome! A must have for any animator. Unfortunately I don't have the money for the ~35 dollar version right now, but I did purchase the book some time ago. However, reading animation and actually seeing animation are two very, VERY different experiences. If you have ever considered buying the book I'd suggest you buy the app version instead. I hope I'll be able to get the full version sometime soon, but I'm a starving graduate student at the moment.
World-renowned animator and triple-Oscar-winner Richard Williams presents ‘The Animator’s Survival Kit’ for iPad. Taking the globally bestselling Ki...