Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Abdullah khan · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Before I even could check what the game looks like, I’m hit with long ads that are un-skipable. I still have no idea what the game even looks like because as soon as I tried to open, you have a who one minute ad playing then another one player after it when you click the X to try to skip another one will come on. This is the thirstiest developer I’ve ever seen. How do you guys expect people to use your app if you don’t even give them a chance to even check and open the game or even play a single game?
There are WAY TO MANY ADDS FOR this game 😱
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