Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cornelius Behrend · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
“Error while loading” The response can’t be read. This is the message which show up on Today tab. Today tab is unusable. Might want to fix that. Otherwise nice app. Thanks.
The app is too basic and you can only view today, tomorrow or yesterday. I got it because I wanted a widget that would tell me what today is… haha. The app fits its name but there are no other functions, no calendar, and it’s missing holidays.
This is a cool concept for an app. And I like knowing the different holidays for each day...BUT! I hate when the number of daily notifications is 3, but there are 11 calendar events for that day, and I hate that you have to open, view, and refresh the app up to a dozen times before the red notification dot will go away!
Understand the world a little better, every day. What makes today worth knowing? And Today Is turns the world’s calendar into a daily discovery expe...