Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Florian Kriesche · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is great.
We anchor in a lake overnights and depend on a reliable anchor alarm. I’ve tried many apps but this is the app I use. The alarm is wicked loud and wakes me up (heavy sleeper). Great ability to draw a custom alarm circle and also alarm on phone conditions which might cause the app to not be able to do its job. Love the app, thank you for the development work.
Alarm goes off when not even moving.
I had two simple requirements for an anchor alarm app: 1. The swing circle should not be just a circle, but should take into account my individual fr...