Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hiroaki Ito · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
DO NOT WASTE YOUR TIME OR MONEY!!! THE LITE VERSION IS BETTER
It’s just a clock, I’m not installing ads just for a clock. I don’t care if there’s an ad-free version, it’s just a clock and doesn’t deserve ads in the first place. My 1-star review stands.
The August 14, 2019 “Upgrade” was really a Downgrade that fills the screen with ads and other options were removed. To essentially get back the old lite version, you have to pay $ 1.99 to upgrade to remove the annoying ads on the screen of the click. VERY DECEPTIVE TRICK, POSING AN DOWNGRADE AS AN UPGRADE. If you are on the lite version, DON’T TAKE THE UPGRADE....IT’S A DOWNGRADE!
It is an analog clock application that can also display a pendulum clock. Clock Changeable clock position and size. - Indigo Blue Clock - Second hand...