Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Crain Communications, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Can’t create a new account. I downloaded the app to utilize it and it will only let me login. There is no option to create a new account.
Loved this app before the new iOS. Never crashed and was great to read when I didn't have my paper version with me. Now it is terrible! Almost always crashes on nearly all of the issues. It will crash at the same page on an issue every time once you've hit it. Not the same page for each issue - just the same each time for an issue. I'm ready to delete it and just read my paper copies from now on. Very disappointing for a great resource and not an inexpensive one to boot. Do the developers hear us? Fix it please.
Just got this app because I love the publication. The app is too basic though. It is basically an image of the pages of the magazine. If an article is continued on a later page you have to "thumb through" to get to it. I have newspaper apps where you merely touch the article and it opens up. You can't enlarge the font, instead you have to expand the entire image. I feel like I'm reading this on a 1990's PC.
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