Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗American Express (Saudi Arabia) Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The AMEX KSA app is excellent. However, it suffers from a terrible design logic for onboarding. It does not have the ability to remove previously registered devices or sessions during the registration process. Consequently, if a user resets or changes its device, the app will not allow them to register until CS does a manual reset.
The app has improved and became very easy to use, i can login smoothly and manage my cards.
Although the AMEX app finally got a new look (the previous app was hideous and outdated), the app still needs improvements as its laggy. (Slow logging process, slow and unsmoth movement from page to page.)
The Official American Express Saudi Arabia App Welcome to the world of American Express where we continuously strive to meet and exceed your expectat...