Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗American Bank Incorporated · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Update- now over a year and still no fix for a major bug they’ve known about for ages. I deleted this app because it’s useless until they fix face ID. Clearly it’s NEVER going to be fixed. Might be time to find a new bank that keeps their tech updated. What else isn’t kept up with them? Security? How are we to know? Submitted email about getting constantly locked out of my account when using face id last year. Still no fix. Useless app now having to reset password a million times. No other app has any issue with face id even in middle of night, but they can’t fix this? Do they even have IT people?!?!
Although I love the ability to transfer online, I do not like the fact that a memo section is their for you to keep track of transfers, yet when you try to search the memo is not visible. Can your IT department look into this issue as I rely on this section a lot!!
Quite often when I log in, it fails with a notification of “bad request”. Sometimes I get passed this by just trying again, other times I have to quit the app and then try again. Otherwise the app is generally pretty good and it is great to be able to have my info available from the phone. It would be nice to have two factor authentication available, using something like Google Authenticator or similar app.
With the American Bank Mobile Banking App, you can safely and securely access your accounts anytime, anywhere. Our mobile app is FREE and allows you t...