Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Amala Earth Private Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s always easy for me to find the healthy stuff like immunity boosters and other things. When I want something I know where to go- it’s Amala earth.
Application is buggy as I couldn’t complete my transaction in 1 shot. Doesn’t take to the next page if the address is already saved for the user. Had to manually edit the address even though there is no change required. Very slow. Mobile 2FA didn’t work. Had to switch to email login.
App’s look and feel is good. Few things: Online payment is hanging ( I made several attempts and finally did COD, which costed me 50 rupees extra) Login should save the information in the cart ( I deleted and reinstalled the app multiple times and don’t see the saved items in the cart, even though I have a login id)
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