Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Adam Mazur · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Everyone says they have a Barometer app. And they give you your GPS altitude. This one at least appears to use the pressure sensor. However it doesn’t work in US units. And I’m not sitting with a calculator to do the conversions the developer is too lazy to write.
Alti-Watcher is designed to count the meters climbed when hiking in the mountains. The application reads the initial location and altitude from the G...