Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗alpha international · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is maddening. Hard to find My Alpha. Hard to get guests connected. Where is the class code? All of these things should be the easiest to find, not the hardest. This is basic app development.
So excited for this! Love the extra resources for each week, space to collect our thoughts after each session, and I especially appreciate the simplicity of this! These are big questions and they can easily feel overwhelming, but they did a great job of providing just a few really high quality resources for me to dive into. Great job!!
1:30 in the morning, is not an acceptable time to blow up one’s phone.
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