Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Outsider · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
自己看看 app 升级后能进得去不?开发测试都不测试的?
但想让我付费,需要先让我对内容的信息保护感到放心,中转方式有待改进
有设计感的产品经理 优秀的功能开发
一款集 Newsletter 订阅、文章收藏、阅读批注、卡片笔记于一身的思考工具。 19 世纪 60 年代,互联网先驱 Ted·Nilson 提出了上都计划(Xanadu),他认为新一代互联网应该: 1. 能够标记任何东西; 2. 在任何东西上加笔记; 3. 在任何东西上加注释或加边注; 4....