Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Joe Corcoran · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Sure the iPhone app may navigate but the Watch app won’t show routes, won’t show my location (just Cupertino and Apple Park), and the screen is not swipeable to get to other screens indicated by dots at the bottom. Swiping just moves the map around. I regret buying. Waste of money.
Review - I love this app. No more ripping my phone and watch from side to side. This app does it all. Great idea and thanks. This is a fantastic app!
Very innovative and useful app so far. Would love if haptic alerts were added for the watch, but other than that it is great!
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