Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Vasilii Busygin · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
the ads are ridiculous. got the app and deleted it 3 minutes later.
Went to get started, and after adding the first drink, I got an ad. Ok, I hadn't paid anything, so march on and get to the next entry. After the next entry? Ad. Force close, and then go back in just to see what it would cost to remove ads, and BAM! Ad!! Try one more time, and can't even explore the app without an ad interruption.
And then you want to charge after 7 days for a basic site that doesn’t even allow for customization? Keep these apps in Europe!
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| Name | Price | Type |
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| VIP Sommelier Year | $19.99 | Yearly |
| VIP Sommelier forever | $21.99 | One-time |