Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MARIO GABRIELE SABBATINI · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is great, there’s a lot of good features but when it came to doing the pushups, they would not register no matter what I did. I was doing burpees, I was doing form pushups, wide grip, diamond, everything you could think of. Besides that the app is good but what’s the point of paying for it if it’s not even going to work.
This is tuff bro it actually helps mentally and physically
After I finished the hell week I never came back to the old habit of snoozing it’s amazing
REVEILLE — THE ALARM YOU CAN'T CHEAT The problem was never waking up. It's staying up. Your phone's alarm is too easy to kill. One swipe, eyes shut,...