Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗American Library Association · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It was a wonderful tool to have in my pocket! There were only two times it did not load for me at the Annual Conference 2019. In those instances, I needed to shut down the app and reboot. I am not sure how the messaging tool works though. I sent a few messages to people I wanted to network with, but I never saw where to access them once sent out. I also am not sure the recipients of those messages ever saw the messages.
I love having this on my phone. This time I didn’t even bother going through the massive book. However, it’s still very glitchy. Every time I tried to look at another day, it would flip back or shut down. I would also like some more features—if we could have categories like Exhibit Hall Stages, Signings, Sessions, and Meetings, we could then sort by those items to make things more manageable. The option to sort by location, like convention center, pop top stage, x hotel, etc would be nice. It would also be nice to be able to distinguish between what I want on my schedule and what sessions have presentations that I would like to look at later. I often review presentations I couldn’t attend, so it would be nice to keep those straight. Great idea, doing well, and I have no doubt it will improve with time.
The ability to save your own schedule and add other meeting times is great. Super useful and easy to use. So glad to have it! I can’t imagine doing all this with huge conference book. Issues: map detail was too small to see easily (this may be especially so because of huge size of New Orleans conference center). Sometimes forced me to log in again (I almost remember my badge number). When I deleted an event from my calendar it would move my schedule to Friday every time, then I had to go back to the proper day.
**FOR ATTENDEES ONLY** The ALA Mobile Conference mobile application allows you to access the American Library Association's various annual conference...