Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Societe Air France S.A. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
How wonderful to be able to access these magazines for free. The French have the best magazines ever and i look forward to having them.
Air France, your app is absolutely USELESS! After spending 30 minutes going back and forth, trying to fix what should be basic functionality, I just gave up. My profile information is outdated—it still shows me as a Silver member when I’ve been a Gold member for some time now! How hard is it to update this? To make matters worse, I’m about to board a 10-hour business class flight, and your app can’t even confirm that I’m on the flight! Seriously? This is BUSINESS CLASS, and your system still manages to fail. I suppose that means no magazines for me either, since the app can’t recognize me or my booking. Air France, FIX YOUR SYSTEMS! This is completely unacceptable.
I received an email from Air France telling me that getting this app would enhance my long-haul travel. So I downloaded it the night before I was to leave for France. Tapped on the app to open it and my iPhone crashed—black screen of death. The next three hours were completely awful as I tried to restart it over and over with no luck. My phone eventually recovered but I lost a lot of information and I had to retrieve it before my flight left the next day. I immediately deleted the app. Go ahead and get this app if you’re desperate for unnecessary stress and want to risk the chance of traveling without your phone in a foreign country.
Enjoy a moment of relaxation with the Air France Press app...Your journey is about to begin! Download complimentary newspapers and magazines directly...