Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Najma Kousar · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
What kind of app doesn’t let you sample or try without purchase…one that isn’t worried about satisfying the customer, instead they worry about profit only. This isn’t trustworthy whatsoever
Been trying for an hour to get a logo to work and even thought there’s a spot for “brand name” the app can’t even spell the brand name correctly. Some serious work needs to be done on this app if you’re expecting people to pay.
I’m pretty much over the App Store and downloading apps that just try and get you to purchase a monthly subscription. There’s nothing that disappoints me more then being on app for less then 15 seconds and getting a pop up of SUCH AMAZING DEALS to subscribe to…. NOT. After trying to create a logo with Ai, it will not let you generate a logo unless you have a paid subscription. Why even make an app that allows you to do absolutely nothing without paying some sort of money. Wondered through this entire app and deleted it within less then 2 minutes because you can’t create anything (again) without a paid subscription.
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