Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗FantasyParkLimited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Gotta love it when they want you to subscribe before they let you test the app but hey no big deal right you get a 3 day free subscription except your app doesn’t work so the goal here is clear that you hope people will subscribe forget that they have it and then keep going and let you continue to rob them of their money but not providing them anything in return now that sounds like a skeptical person I’m sure but maybe it’s because so many other apps have done it but it gets to me is that this one doesn’t reject you per say will just say you’re busy. “Let me get back to you.” Literally every single person I’ve tried to chat with on there. Yeah canceled subscription deleting the app moving on. Byeeee
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