Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mats Vink · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It doesn’t seem to use your photos. We both have brown eyes and it kept giving us results with blue eyes, which don’t seem to have any resemblance to us.
That took money out my Apple account but won’t show me the baby that was suppose to be made. Don’t trust this app they also don’t post their reviews which seem shady.
Hey, expectant parents and curious people looking to spice up their date with a glimpse into their future married life – this app is your ticket to fu...