Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗American Hockey League Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I get that this is the AHL and not the NHL, but this app is disappointing all the way around. I love following the Red Wings prospects, so you’d think that clicking on stats would have an option to filter by Griffins players. Nope. Stats is limited to the top 20 in the league for each category. The scores page looks like it was optimized for iOS whatever back in 2008. The alignment is off the screen and looks like a webpage from ages ago. I’ve been strongly considering getting AHL tv to watch Griffins games and am so put off by this apps quality that I don’t have any confidence in what the streaming platform would look like or if it would work. I want to follow the AHL more, but this app isn’t helping. It needs a major overhaul if not starting from scratch, and I’m not even sure if it’s supported anymore from the looks of it. You’re losing customers and look like an amateur league, not the league directly under the best in the world.
I was skeptical about downloading the AHL app until this recent throat punching business between Ian Bowman and Stew Zimmel. Now I’m all in. This is the kind of feud I’ve been waiting for. I’m trying to get a front row seat to this action. I’m putting my money on Ian. Here’s why: Anybody who puts his job on the line in order to keep his throat free from punching is a clear winner in my book. Knows how to play defense and we all know defense wins championships. Not only did he provide himself a safe haven from abuse by making it public, but decided to kill 2 birds with 1 stone and get his money back. Genius. But I can’t count out stew. If this was a running tab, he fleeced Ian by making him wait until 6,000. Can’t wait to see how it all plays out
I have had this app on my phone since ~2014. I love being able to follow the AHL and see what our prospects are doing. However, I often avoided it due to the clunky nature of the app and simply relied on notifications and navigating screens that required too many clicks to get the information I wanted. This new UI taking over has allowed the AHL app to take multiple steps forward and should attract new users. Once a few pages like stats, rosters, etc. are updated from the old interface, this app will be well on its way. Looking forward to the future!
The official mobile app of the American Hockey League, featuring real-time scoring data direct from each arena. Follow every game in real time with co...