Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Denis Ivanov · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Royal Kingdom is not preferred. Every time I complete one question, another ad shows up, than preferably doing ads halfway through the test!
The worst app ever, I would never have installed it if I knew it was like that it’s just a trash
Everyrime I answer a question I have to watch like three ads please fix the ad problem I understand it makes you money but I hate the ads.
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