Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Darren McNally · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
One of my New Years’s resolutions is to learn more about all of the countries in the world and this was the perfect way to start.
The application is great and works perfectly. I really enjoy the depth of information provided.
Easy to use app that provides a fun way to learn about Africa. I quickly learned that I didn’t know much about Africa, but after using the app for awhile I have learned a lot about African geography.
African Geography is a program designed to explore the geography, countries, capitals, regions, and national parks in Africa. There are six differen...
| Name | Price | Type |
|---|---|---|
| Unlock Pro | $1.99 | One-time |