Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ben McCarthy · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Aether has been working very well for years, providing the one feature I wanted in an elegant package. If Bulbapedia’s app ever pisses me off enough, I might upgrade to the dev’s bigger “Ketchup” app which encompasses this one and provides a pokedex.
It’s like having a calculator instead of trying to do math in your head. I’m actually decent at Pokémon Violet battle league now thanks to this. Worth it.
Aether is a Type Calculator that helps you quickly check type effectiveness. Aether is clean, simple, and easy to use. There are just three dials, us...