Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mobile Smart Growth · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I got this app to make good photo collage wallpaper, like the adds show, but when I looked it up in the search bar, nothing came up. Half of the wallpaper options are random people. Who want a random stranger as there wallpaper. The only reason I even gave this app 2 stars is because some of the backgrounds, that aren’t people, were kind of nice.
Our phone wallpaper being the first thing we see, it can really influence our mood and it is also a great way to express our unique personality. This...