Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Aena Aeropuertos S.A. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Straight forward and user-friendly, thank for each single effort put forth to develop such great app.
Trying to book parking in a hurry and a password reset is requested. Once a reset email is requested it will take 10 to 15 minutes for the reset email to come in. So we don’t have time and just try to book without logging in. But we get an error that booking cannot be made as email is registered but not logged in. Ok let’s start all over and use another email. 20 minutes into the processs we got a parking reservation and emails for password reset are coming in. Since we impatiently tried it a few times we now have to find the last one that works. Got it and I’m back in my account. Lots of restrictions on pasting passwords or using password apps. So lots of typing was involved. Now I figured I will add my reservation I just made with another email, guess what… yes exactly… that is not allowed, only reservations with the email used to log in can be added. So let’s log out to manage the reservation… Who comes up with stuff like that? Why?
The Aena website for Madrid airport is completely unusable. How hard is it to just lay out where everything is in a map? There are too many pop ups and ‘interactivity’ implemented in place of usability. WHY do I have to download an app just to get a basic map of the airport? Just so I can be served more ads? Completely ridiculous. Please rethink your digital strategy, this is terrible execution.
Aena: Your official app for airports and flights in Spain Use the official Aena app to check flights in real-time, book official parking places, acce...