Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ISW · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app isn’t always up to date with the current locations stored on theLIST mapping layer. I have verified that theLIST shows the correct data but the app shows the old location of a unit in Battery Point. Also, it seems to use a very primitive ‘as the crow flies’ algorithm to determine the closest AED. For example, it tells me that the nearest AED is across a major river some 40 minutes away by road, ignoring the half dozen units within 10 minutes of my house. It really should use a street based algorithm.
The Ambulance Tasmania AED Locator maps community held Automated External Defibrillator (AED) device locations in Tasmania. The app will use your pho...