Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Alexander Varga · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is like automated room service for my phone. Super helpful for remembering things and is more reliable than my alarm.
honestly in awe of everything this app offers the person who made it must have a very creative and benevolent mind to gift humankind with something so useful for free! can’t wait to see what this creator puts out next. will be following closely 🤓
Schedule calls for yourself months or years in advance. Schedule multiple calls before an event.