Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Natalia Jakubczyk-Gajewska · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
One night when I couldn’t sleep, I was looking on the App Store and came across this one. I decided to turn on the one called Brown Noise and within five minutes I started to feel sleepy when I had not felt sleepy for two hours prior. Then the next day at work I used Green Noise to drown out some of the talking around me so I could concentrate. I handle Accounts Payable. It worked so well that I decided I was very happy I found this app! I love all the “color” options along with the ability to set a timer. Thank you!
I use this app to sleep while I’m away from home and it works great. I think it’s a little pricey so I am not continuing on the monthly basis. I highly recommend. It runs in the background so your phone doesn’t go dead at 3:30 am too. It works really really well. I won’t sleep away from home without it!
With various sound tones, you can pick what you need for the time being. Able to set a timer and make a custom experience for each use easily. My only request is to see if we can make it run in the background, so other media might play over green noise in the background, such as music.
Can't fall asleep because your mind won't stop racing? Need background noise that actually helps you focus — not just fills the silence? Noises help...
| Name | Price | Type |
|---|---|---|
| 1 Week Premium Subscription | $5.99 | Weekly |
| Premium Subscription (Monthly) | $7.99 | Monthly |
| Premium Subscription (Monthly) | $9.99 | Monthly |
| Premium Subscription (Annual) | $19.00 | Yearly |
| 3 Months Premium Subscription | $19.99 | Quarterly |
| 6 Months Premium Subscription | $34.99 | Semi-Annual |
| 1 Year Premium Subscription | $34.99 | Yearly |
| Premium Subscription (Annual) | $39.99 | Yearly |
| 1 Year Premium Subscription | $59.99 | Yearly |
| Premium lifetime | $69.99 | One-time |