Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sergey Malugin · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
There are three adding options for this app. The first (top) option is the best for young kids. Although I like that you can "count on" the dots to find the answer, an adult will have to teach a young child how to do this since there is no teaching involved in this app. Also, the other two options for adding are totally inappropriate for young kids since it involves finding the missing addend. These options are best for a second grade student when it is introduced into the school curriculum.
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