Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Murphy Brantley · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app doesn’t get rid of every ad, but it gets rid of a lot of them. So much so that I’m happy to pay for the subscription.
This is hard to activate and then it does not block the ads in the game apps, which is why I got it. Unsubscribing now.
I followed the directions to set it up and then went to an app that I knew had ads. First thing to show up was an ad at the bottom of the page. Not impressed to say the least
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