Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ViaTech Publishing Solutions · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The biggest issue: After downloading the training material to Active Reader, my iPad Pro couldn’t handle the memory requirements and crashed the app. I closed all other apps that were open in the background to free up available memory, yet the app continued to immediately crash when I tried to re-load it. What lead to the problem (issue 2): After referencing and closing pdf documents not stored on my device, Active Reader would take 15-30 seconds to “reset”, preventing any action before I could open another document. What a terrible system!
1) Bookmarking pages in very inconsistent. Some bookmark fine while others seem and then disappear. 2) There is no table of contents indexing of documents that I can find anywhere in the application. Thus working with large documents and not having bookmarks work correctly is extremely cumbersome. I too am taking a CAE course, and it is expensive for the company who hired me. So the restrictions they have placed...no printing, no exporting to an app that can index a TOC are frustrating as well. That feedback I will make directly with CAE.
The app did have its flaws and would crash unexpectedly at times. But it seems that the dev team is working hard at improving the user experience. Since using the app there have been 3 updates. All which have fixed bugs and crashes. There are some lingering bugs, but there’s not doubt in my mind they are working on fixing it for the next release. I have called their support team and they are top notch! Very helpful and seem to care. Looking forward to future releases and using the app more.
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