Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pranav Bhuvanagiri · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I haven’t seen this many flaws in a while: Calculator: UI is very bad for ACT prep You can’t close the calculator once it’s opened, forcing you to close the app and start again Questions: Questions don’t get updated sometimes for weeks on end (Science section last month) Questions sometimes don’t even have a right answer to click on (if you press any of the 4 options, they all come out as wrong) The wrong answer is highlighted as correct (you click on the right answer, it’s “incorrect”, you click on the other 3 answers, one of them is “correct” buts it’s whole explanation tells you why the initial right answer was true” [the developers knew the right answer but coded it incorrectly]) App: I stopped getting notifications from the daily reminders, decided to open up the app, and the app straight up won’t start. It just takes me back to the Home Screen. SMH
Before downloading this app, I could never bring myself to practice for the ACT everyday. All the other apps I downloaded didn’t have explanations for the correct answers and bored me very quickly. I normally just do these problems while I eat breakfast every morning, and it makes me feel like I’m being productive, even though most days it’s the only practice I do all day 😆
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