Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗American Chemical Society · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I found the app generally helpful in navigating the meeting. Thankfully the UI is not too fussy and I was able to find what I needed with relative ease. There were some connection issues but probably related to my cell service.
The good thing is that I can find sessions that I’m interested in by filtering. That’s the two stars. Creating my own schedule by “following” (click the heart) sessions has a terrible workflow. My “followed sessions” does not update and is stuck on Monday. The only way to see my sessions is to look at the FULL list with no way to only show the ones of the day or the current hour. Just create a calendar view with blocks for each selected talk and we know what to do. Additionally, following sessions is buggy: sometimes it’s not added, often the view resets to the start of the day even though I had just scrolled 10 screens for an afternoon session and now have to scroll again to get to the next one. Developers: please use your own app before releasing it or do some minimal usability studies.
Why did they remove the ability to sync the schedule from the website profile? Don't download it if you want this feature.
Download our mobile app for ACS Spring 2024 to help create and manage your onsite experience for the meeting and expo in New Orleans, Louisiana. Build...