Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗absence.io GmbH · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App is often slow to load calendars (also a huge problem with the desktop web app) and sometimes doesn’t respect absence start/end times (for example, taking three days of starting in a morning and finishing in the evening often results in the app changing the dates). iOS 13 is already here, so dark mode at least would be great.
With the absence.io mobile app you can easily manage your absences and track your time - all on your mobile device! The mobile app offers the core fun...