Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Abercrombie & Kent · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
We just used your app on our two week trip to Europe and found it to be the only info source we used for all of our activities, touring, hotels, meals, transportation details and points of interest to visit on the trip. I will be a heavy user going forward. Jerry Lummus
I lose track of the days when I’m on vacation; that’s the goal of vacation. This is very useful for keeping me on schedule. Would be better if the tour leader had the ability to list exact activities, meeting times and appropriate dress for the day or days ahead. Especially important for travel in extreme weather. We just returned from the Arctic circle. Some days we needed to wear our heavy jump suits, some not. Would be good to be able to look on the app for guidance.
The app was good for the high level overview of the trip for our tour and for the flights we booked to and from our origin and destination country. However once we landed, we got the printed sheets with additional details for our local guide pick up times/ locations as well as in-country flights with reservations codes for check in etc. To be specific, the app would say “meet your A&K guide in the lobby”. It didn’t say what time, so we had to refer to the printed sheets. Same with the flight details. With these printed sheets, we didn’t really use the app. The app could have been a lot more useful and could have eliminated the use of paper sheets, and also be used for additional details for the places we were visiting or restaurants we should eat at near where we were staying (when the meal wasn’t included for some of the days).
The A&K app is the travel companion you’ll want at your side every day of your trip. Access your A&K journey information in one place, including: • Co...