Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Western Washington University · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
At first I thought this was a very intuitive app. WRONG!!! Sometimes when I went to press A, I instead pressed C. TOO CLOSE!! In my profession, people rely on me to consistently know what comes after B. Because of this app I’ve answered down left instead of C! Please make the letters bigger and let me borrow a few dollars. I am now unemployed. Thanks a lot! (SARCASM) 5/5 stars. Honestly I deserved it.
This app has it all! From A to D with a wildcard question mark option, you will never be left unable to visual demonstrate your answer to a multiple choice question. Bang bang! -Eli Geology
This app is the most fun you can have on your mobile device. You can press letter A through D, which each have their own unique color. You can even press a question mark! I would recommend this app to anyone who loves letters, and even anyone whom loves colors as well!!💯💯💯💯
The ABCD Cards app can be used in an educational setting as a polling/Q&A tool and as an alternate to the conventional paper ABCD card method. The sim...