Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Moojoy · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My 2 and 4 year old were playing this game when my older child came to me declaring that the picture on the screen was scary. It was a pop up ad for another app featuring a skeleton faced warrior of sorts. This is not appropriate in an app geared towards preschool aged children. I thought it was safe for her to practice her alphabet in a ballon game about letters. Very disappointed.
Every friggin minute there's a pop up asking to rate this app and has my child frustrated. We can't even get a chance to fully give it a go without being annoyed.
The letters do not all appear so my son can't finish the words...
Learn new words and pop colorful balloons! ABC Balloon Letters - Learn Alphabet and Recognize the Letters is a universal app for iPad/iPhone/iPod that...
| Name | Price | Type |
|---|---|---|
| No ADS: Recognizing Letters | $0.99 | One-time |