Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Alberto Gonzalez · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
There’s no way to open any files such as a song in my iTunes. There’s a page to find other apps. On that page there’s a link for an aac to mp3 converter. That link takes you to this app. So the app links to itself. How stupid. Of course, the worst part is that the app is not functional. Just buttons that don’t accomplish anything.
I give it’s 5 stars, for what it is: your no thrills, basic functionality, ad supported (truly free to use) audio file converter. I appreciate the fact that it does not pretend to be anything else from what it is, and does not try to trick you into downloading it only to discover that all the functions you need are behind the paywall. It’s simple to use, it works fine, and if you don’t mind clicking through an ad here and there, it will do what it is meant to do: convert your audio from .aac to something else. Thumbs up!
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