Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nathan Birkholz · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Perfect app that reminds me to get me out of my head for a minute and to de-stress. When I’m working and really focused I tend to get a bit revved up and/or stressed out. This app just reminds me at random intervals to stop, take a break, and relax for a minute. Just what I frequently need.
A Nudge is an app that helps you focus on your work yet still take an occasional break. When you get A Nudge, stand up, get a drink, stretch, send a t...