Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cumulus Media · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded this app to listen to the most recent ticket giveaway and nothing would work. Once I finally figured out how to listen live the app would crash and I would have to go through 100 ad walls trying to get back to listening live. Extremely frustrating and not a good user interface. If I could give zero stars I would.
This has to be one of the worst apps I’ve ever used. It crashes constantly. It will stop playing randomly. I stream other podcasts and radio apps at work with ease. I really want to like this app. You would think it would great considering it is just one station that streams.
This app works great. You just need to know what your doing. You can listen privately. I do all the time with my Bluetooth head phones. The app does play when you exit it if you don't push the pause/stop button. It is designed to listen while you do other things. I use this app everyday through out the day and LOVE IT!!
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