Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ANDRE HENRIQUE DA SILVA · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
…But I can’t. It is rather confusing in the first place and there are no real instructions, not even on the developer’s site. One of the things I really don’t like is that you cannot name a place or alter its heading unless the location is in the app database. What do I mean? Well, if I wanted plan time for a picnic in the country side there is no way to enter it because there is no proper location name. If I did fake it with some random named place, there is no way to label it as a picnic. It’s a free app. Yes. But I have more than paid enough for it in the wasted time I’ve spent trying to figure it out. Moving on.
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