Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Howard University · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
No longer can you see the playlist. (Thats totally nuts.) Nor can you see the programming schedule (of the on air personalities). Thats basic/standard for a radio app. The worst is that the news/articles feed - which is now the main page 👎🫨🤯 if you click on the article, you cant read it. It goes to a page with just the pic and what looks like a broke url link. This app used to be pretty banging. Its is a hawt mess now. WHUR, yall gotta fix this. Fire the new company & rehire the old one…….
When I first downloaded this app two months ago it worked fine now It cuts off all the time, plays more commercials than music. It cuts off repeatedly during the Steve Harvey morning show, I’ll be listening to them talk during various segments of their show and it will cut out and go to a song then come back in and I completely miss the strawberry letter or whatever segment their on. I’ve had enough deleting this app
Love the station!!! Though the app needs to be deleted and downloaded every other week. Disappointing. Great station!!!
96.3 WHUR-FM