Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cumulus Media · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
They fixed the app and it works for me and I've had this app for 4 months now and I've had no problem with it. If it doesn't work then it's your iDevice that's making the problem.
Used to work great before the iO6 upgrade. Now it quits after approx 30 seconds of playing. Need to upgrade to work with new operating system and to allow to play in background while you do other tasks. I also wish it would continue to play after someone calls or texts unless you answer the call. Miss my morning news and music when I'm getting ready!
Like I said, the background audio doesn't work. When I go to mobile safari and hit play, it takes me to this site with abuncha #s across the screen
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