Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗94 Cabs Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Doesn’t actually let you book anything.
The make a booking page loads to a blank screen, rendering the app useless.
All the features in this app look really cool. The issue I ran into is I live with vision loss, and as a result rely on Apple’s screen, reader voiceover to use my phone. I have discovered this app is completely inaccessible for me. I truly hope that the accessibility issues can be resolved so that not only myself, but others in Lethbridge living with vision loss can make use of this app. I know there would be a lot of interest.
4 Cabs is a taxi company serving the city of Lethbridge and the surrounding areas since 2018. With this short period we have managed to be Google's to...