Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cumulus Media · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
If you have or want this app it’s most likely for the HAMS. The app streams great for the most part now but the ADS! If you get a phone call or the sound has to stop for some reason, there is at least a minute long ad before the show comes back on! And you know a lot can happen on the show within a minute.
This app is the home of the best morning show ever!!! Love these guys, love this app.
The new app is SO MUCH BETTER!!!! I listen to the morning show podcast regularly and it was such a pain before but the new programming actually works, you can actually pause and resume. Thanks much!!
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