Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cumulus Media · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like to listen to the morning show in the afternoon on the way home but it is almost impossible with this app. When you get past the advertising and click on podcast and then click 1st segment, it will start playing and then the app store pops up with some stupid useless app and the after its up for about 15 seconds it stop the play of the podcast. You then get to start all over again to only have it happen again. Its worthless! Don't bother.
App stopped working when I updated to iPhone 4. Had to delete from phone and computer and download fresh. Now works well. I wrote the developers when it didn't work and never got any response. Crappy customer service. Someone said that it quit after a few minutes - touch arrow on side and then touch background. Then you get the ability to stream it in Safari. Developers need to advise that with ios 4 the app needs to be downloaded fresh.
Although most major cities have to station format, no one compares to the on-air personalities of KQ. Looking forward to the final 3 years of Tommy B and the Morning Show.
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