Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗庆龙 刘 · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is kinda fun
Today I got a notification saying "There are terrorists. We need the police's help!" Who in the right mind would put that on a game notification after 9/11? Deleted the game but needed to write this review as a warning to any 9/11 survivors and their families. This was a terrible idea to use this sort of notification.
The app is a good idea but it starts repeating itself and it becomes boring and why earn coins if you can’t do anything with them. The app itself needs work and a better design
Now you are a 911 operator. Pick up the calls and react properly! You need to decide when to help or ignore for a call. Make good choice to make your...