Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗IBI Group · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded this app today for a trip. I use 511MN and 511SD fairly regularly, which are both superior in every way. The only feature that the WI app has that the others don’t is navigation ability, which is really not needed as google maps, apple maps, Waze, and the like are ubiquitous. WI should focus on improving real-time information on road conditions, which today at least were inaccurate. We hit troublesome sleet and freezing rain around Dells, and the app said road conditions and travel times were normal
This app was really good and now recently this winter,there is a need for an update. They haven’t updated in a long time , so it is not reporting the current conditions accurately. The weather radar runs too fast and doesn’t pause. Won’t let you pause also, I wish they’d spend more time keeping it updated.
When I found this app to download, i wondered how it could have such a low rating. Now I know. I only use it while passengering, so I don’t mind the zooming, etc., but what I DO mind is that every 12 seconds for no discernible reason, the map disappears and I get a big “Call 511” button. I don’t want to call you, that’s why I got the app. So I close out the “Call 511” window and go back to the map. 15 seconds later, it pops back up again. Make it stop. If I wanted to call you, i would call you. It’s sad because the MN one is excellent and to go from one to the other illustrates just how bad this one is.
511 Wisconsin is a free app that provides traffic and route personalization information. Call 511 or visit 511WI.gov to get all the information you ne...